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We are Idem per Idem, Farmácia de Manipulação e Homeopatia from Juiz de Fora, Minas Gerais, Brazil. Our name comes from the Latin expression meaning literally "the same by the same", which according to homeopathic precepts we translate as "alike heals alike" (similia Simulibus Curentur).

Our visual identity was inspired on the Biblical passage of the Deluge and it conveys the same feeling of hope that Noah had, when he saw the dove returning to the ark with an olive leaf on its beak.

Idem per Idem was founded in the summer of 1988. For three years, we worked almost exclusively with homeopathic products. The seriousness of our work based on science, ethics and knowledge, stimulated the demand of medicines prepared at the Pharmacy in all medical specialties, thus leading to an expansion of our activities.

Idem per Idem grew and created its own style of business - always looking for the best and newest to offer to our clients. Counting with highly capable professionals, the firm holds today a solid position, enjoying the respect and admiration of the medical class and of the community as a whole.

A pioneer in teleinformation, it is the only Pharmacy in the State to offer a totally free BBS for the medical class. We also faced the challenge of being the first to implant - in partnership with the SEBRAE of Minas Gerais - the Total Quality Programme which aimed at the ISO 9002 certificate.

Drª. Denise Polato de Lima Pharmaceutical Biochemist


Idem per Idem pioneering in Juiz de Fora

• The first homeopathic pharmacy to received Entrepreneurial Excellence Award Sebrae-MG/Gerdau-97;
• The first homeopathic pharmacy in he world and the first of manipulation of Minas Gerais/Brazil to receive certificate ISO 9002;
• The first Brazilian Pharmacy connected to a computadorized internacional homeopathic communications net aiming contact with the world homeopathic community;
• The first to use tele-informatics through its own BBS;
• The first to serve clients via fax;
• The first to offer its clients free-dial phone service;
• The first to count with a Pharmacist specialized in Homeopathy by the São Paulo's Homeopathic Association;
• The first to strictiy follow the Technical Rules for Homeopathic Pharmacology edited by the Brazilian Association of Homeopathic Pharmacists;
• The first to make known Bach Florais to the general public of Juiz de Fora;
• The first to publish brochures with the list of homeopathic medicines in its stock;
• The first to inform the public of cares in the use of homeopathic products through leaflets accompanying each medicine;
• The first to use recicled paper in the packing of its products;
• The first to use an electronic scale in the homeopathic lab;
• The first to have its lab visible to the public;
• The first to handle homeopathic medicines in paper;
• The first to handle homeopathic medicines in LM scale;
• The first with a great variety of homeopathic matrixes.

For us you are always the visitor Number 1


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